I also do show tickets, calendars, labels and a variety of small projects. It's always fun to try something new.
In September 2013 I worked with a local insurance agency to produce a direct mail postcard advertising seminars they were holding about the Affordable Care Act. There was a dual call to action: attend a seminar and call for an appointment.
The cards were mailed to households and businesses in the local area. The agency started getting telephone calls the day the cards arrived in mailboxes, and over 50 people turned out for the first seminar. Direct mail works!